Story onramps intellectual property to the blockchain, much like USDC is an onramp for fiat. For an onramp to work, simply creating the on-chain asset is not enough; there must be a connection between the real-world asset and the on-chain asset. USDC, for example, connects the financial system with smart contracts by backing each on-chain USDC token with one US-dollar. This way, USDC retains its peg to the underlying currency. From there, 99.9% of financial transactions are fully on-chain, but the guaranteed fiat conversion provides a backstop.
Similarly to USDC, Story bridges a real-world asset to smart contract code: intellectual property, a multi-trillion asset class that’s arguably the biggest in the world. The tool that bridges the real world asset (IP) with its on-chain tokenization (IP Asset) is the Programmable IP License (PIL), a universal license agreement template that is easy-to-use and highly customizable - think of it as a Y-Combinator SAFE for your IP. The gateway is bi-directional, since it can be used to register creative work that is already tokenized (e.g. an NFT), tying the on-chain asset back to the real-world legal system.